Posts filed under 'Channel 4'
The smartest guys in the room

Thursday saw Catherine and I host a Smörgåsbord (as well as a hastily put together cheese board*) of blogging and food-loving folk at C4. Present were Hannah from C4’s editorial partners Zone, Producer Catherine, Walid from Trusted Places, Dr Patrick Fullick, Anthony Silverbrow, Chris from Cheesenbiscuits, Ali from C4, Russell Davis, Chris Heathcote, Seb from London Review of Breakfasts, Louise from C4, Andy Pipes also from C4, and me.
The aim was to show our current thinking, tell people what we’re doing and listen to their feedback. We also wanted to have them help bake the idea a bit, and it gave us a chance to discuss the idea - amongst friends, peers and people we respect - and how we see it working. The final aim was to hear their thoughts on how best to approach other bloggers and interested people and invite them to be part of this.
The recent Next on 4 announcement had a large section devoted to new talent. So that’s not just me (blushes) but other voices being given the space to speak on C4. I think sometimes people confuse new talent with young talent, and perhaps this may be true for the likes of E4, but Channel 4’s actually quite a broad church in its output. And one desired outcome of the Big Food Map is to give space to some new regional voices after I’ve departed. We asked the question, what does that relationship and protocol look like?
So how did it go? Well, I was gulping the red down for dutch courage, and though I’d planned a loose agenda, within three minutes I’d abandoned it. I’m rubbish at presenting, great at talking, fantastic at chatting, excellent at the odd joke or funny story, but presenting… I’m crap. So I just went with the flow, and hoped I was making sense.
And the feedback I’ve had has been positive and supportive. But, and quite rightly, there have also been some thoughts on really nailing what the aims are and how to get that message across better. But that’s all to the good. I didn’t want to present a fait accompli and have it rubber-stamped by the group; I wanted their help in stripping it down, examining it, and helping me put it back together better. To go humbly asking for advice and admitting that we’ve not got all the answers takes courage, and it’s also rare in broadcasting. Finally, I just want to say publicly a big thank-you to all who attended. You’ve given me much food for thought.
*Also a thanks to Sarah B for the gift of the French cheese, which formed the bulk of the cheese board.
4 comments 29 March, 2008
Open letter to food bloggers, food geeks and interesting people
- Got an interest in food and blogging?
- Know clever things about the web, quality editorial, local foods, google maps and stuff?
- Want a free tour of Channel 4’s landmark building and a free beer or two?
This is a sort of open invitation to Chris Heathcote, James Bridle, Seb, (all suggested by Russell, who’s also very welcome to attend) Silverbrow, Chris, Toby, Dan (if he wants to come down to London) and any other food geeks who’d like to to come to Channel 4 and have a look at what we’re doing for when Eating Albion is reborn on to Channel4.com.
Obviously you need an interest some of the following: food, blogging, user-generated stuff, Google API, local produce, maps, etc. Present from C4 will be me, Catherine, Andy Pipes and Hannah. The agenda is pretty loose, but I’ll start by opening the beers and explaining a bit about the history of the idea and where we’re up to now, before hopefully having a lively discussion about it. There’s not a huge number of technical things we can add or develop, so this is more about how we harness the editorial and tech together to create something interesting and worthwhile that lasts beyond the seven-month first phase of this project. We think we’ve a good idea of how that will work, but we’d like to hear what you’ve got to say.
The suggested time and date for this shindig is:
5-7pm (or should we make it 6-8pm?)
on any of the following…
Thursday 27th March
Friday 28th March
Tuesday 1st April
Wednesday 2nd April
@ Channel 4, 124 Horseferry Road
To those name-checked above, please use the comments below or mail me to let me know if you can make it so I can get the best date to suit everyone. To any other interested folk who’d like to attend, mail me a link to your blog so I know you know what you’re talking about. We can only really accommodate 15 on top of the C4 people tops.
My email address is eyedropper .at. mac .dot. com.
Afterward I’ll take you on a tour of the C4 building, including a view of the glass phallus, and then maybe a snifter in the pub for those who want to carry on.
PS: I hope this open invite on the internet doesn’t turn into this. It’d be hard explaining to Uncle Andy why 200+ food bloggers smashed up his lovely TV head offices. Arf!
8 comments 17 March, 2008
Eating Albion goes mainstream!

30 minutes, originally uploaded by Simon Davison.
A thousand pardons for the lack of updates on EA, but that’s because things are moving apace behind the scenes. I can now reveal that Channel 4 has agreed to publish the project! Suzy in our commercial team has worked hard to secure a sponsor (can’t quite say who that is yet) and the full might of Catherine and the editorial team on the Channel 4 food site has swung into action. So in April this site will pack up and decamp to the lovely shiny 4Food site, where 5 million+ people a week will look at it… gulp!
What’s more, the idea’s grown a bit. The original premise of my monologue as I travel around the UK is still there, but we’ve beefed up the dialogue element - a dialogue with you guys! We’ve been working really hard on making this a bigger proposition, so that I’m guided by the Great British Public as to what’s cool and interesting in your area. I’ve had a few ‘you must drop in on so-and-so if you’re in the area’ comments from both producers and readers, as well as emails inviting me to come and stay places. After all, you know where you live like the back of your hand, right? Well, it’s that local knowledge we’d like to share with the world. So there’ll be the obligatory Google Map mash-up, comments, recipes, stories, tips and advice, all woven into my narrative and hosted along side all the 4Food goodness.
We also want to seek out the little places - the obscure or hard to find - and maybe sometimes we shouldn’t always just go by the number of recommendations a place has. Thirty people may recommend Borough Market, but it’s not exactly terra incognito for anyone with even a passing interest in food. So it’s not just about the farms I’m planning to visit. We’re keen to explore growers, brewers, dairies, vineyards box schemes, producers, manufacturers, bakers, butchers, greengrocers, fishmongers, pubs, delis, cafés, and even greasy spoons if there’s a good story there. It’s about the people as much as the food in some cases. As my recent article about my local chippy showed, there are food stories everywhere.
Hopefully the tone will continue to be exploratory and inquisitive, and also have a sense of humour, wit, perception and insight running through it. But I’d like it to contain a few home truths and at times some stark realities. The 4Food readership is one of the most passionate, adult and intelligent out there. The Big Food Fight saw you empowered and keen to explore the issues surrounding food and its production.
It’s in no one’s interest for this to be a bucolic sojourn through a country idyll - if that was my aim, I’d have pitched it to Country Life. That’s not to say that everything has to be confrontational, and there’s definitely room for beauty in this project, but I think it important and healthy for the project to have some teeth and grit and stimulate debate. Channel 4 doesn’t shy away from the issues of the day, so let’s see what’s going on. It’s also my intention to keep in mind my job as narrator of the piece. To this end, though I may put my thoughts across, there must be room and the opportunity to allow different viewpoints, be they from interviewees, the public or users.
Above all, I just want to make something honest, interesting and genuine that I’m proud of, and I need your help to achieve that. As ever, if you’ve any thoughts or comments, I’d love to hear them. The first thing we need is a new name, as Eating Albion is a little esoteric. Any suggestions?
13 comments 11 March, 2008
Being Gordon Ramsay
Last night was Gordon Ramsay’s Cookalong Live, which brought Channel 4’s Big Food Fight season to a culinary close. (If you missed it, it’s on again this Sunday at 8pm.) It was a great way to round off a successful season, mainly due to TV, online, and marketing all working beautifully together.
To encourage user feedback and to create a buzz, we set up a Flickr group and a Facebook event for people to contribute to, and this was the most interesting aspect for me. 1,192 guests, 439 wall posts and 253 photos on the Facebook page, and 65 members and 339 images in the Flickr group. Bags of online content, downloadable instructions, tool tips, counting down print ad campaign, and even some handy advice from me on how to take better pictures.
The above numbers might not seem huge compared to the TV audience (and we’ll have to wait till Monday for that figure 4.2 million people watched it), but let’s just think about what’s happened here. All those people bothered to spend their hard-earned money on the ingredients, invite friends round, do the cooking, and take time to photograph and comment about it. That’s a massive ask and a brilliant bit of viewer and TV event interactivity. Also, as of yesterday afternoon, 3,500+ people had signed up to the Cookalong map, including one guy in Denmark.
Some other things of interest are the discussions and comments. Some people found it went too fast, some wanted fewer film bits in between and a recap on what they’d just done, and others wanted a more complex menu. Channel 4/Optomen and Gordon would be mad not to make it an annual event.
Finally, Ross Anderson in The Times said:
‘It’s reprehensible enough that hardly anyone these days can cook without a recipe book, but Gord’s Cookalong heralds an Orwellian culinary dystopia…’
Hmmm, are those grapes sour, Sir? Anyway, below are some of my favourites pulled in from Flickr and Facebook. And just you try telling the lady with the rolling pin she’s part of an Orwellian culinary dystopia!
2 comments 19 January, 2008
One of those days…
At Channel 4 I work nine-day fortnights, which gives me every other Friday off. Last Friday was just such an occasion, and I had a busy, enjoyable day planned. Sadly, it didn’t quite end as expected. After a lovely lunch (cheese and pickle sandwich on their own bread, and a gorgonzola and mushroom quiche – see, I do veggie sometimes!) from the Blackbird bakery here in the lofty eyrie that is Crystal Palace, I set off into town.
Firstly, I wanted a new kitchen knife. The knives I own are all still good, bar some battle scars and chips, but what with my new project and the January sales, I thought it was time to treat myself. I also wanted to visit the Selfridges’ food hall and meet a pal to take delivery of a new lens and flashgun for my camera, and finish with a few drinks. What could be more fun than a Friday afternoon spent foodie shopping and bar-hopping around London town?
At Selfridges, a quick nose around the cookware section reveals some rather nice Henkel knives in the sale, but I leave them and head to the food hall. At the butcher’s counter, I get two lamb shanks on a whim, because they looked nice, then get talking to the butcher about chickens and all the stuff we’ve been doing at Channel 4 this week. Selfridges, rather unsurprisingly, boasts a large selection of quality chicken from England and France. There are two Poulet de Bresse, and when he weighs one up for me, it comes in at £24, head on, giblets in! This is the champagne of chickens, with protected regional status. But, unlike champagne, it just hasn’t achieved that aura of exclusivity in the minds of the British public - no one ever launched a ship by slamming a Poulet de Bresse against it, and Formula 1 drivers don’t throw them at each other on the winner’s podium. I chicken out of buying one, proving that, although on a different economic scale, I too suffer from ‘chicken can be expensive’ conditioning. Besides, it looks a little… well, scrawny?
Instead, I enquire about one of the Duc de Mayenne birds next to them, which the butcher tells me are his favourite. It’s a bigger bird at 1.6kg, and and I buy one at £10.30p. From what I can read of the label (my French being utter merde), this little fella has had 89 days outdoors and was fed on a natural diet of vegetables and minerals. I think that’s pretty good value, especially for Selfridges Food Hall. (More on French Chicken here.) There’s talk on the BBC Food message boards of the supermarkets charging £10 for free-range and organic chicken this week, and still running out. In telly production land that’s called ‘doing a Delia’, in honour of the time the nation had a run on eggs after she showed us how to boil one in the late 90s – oh, how far we’ve come! Now if the supermarkets were really as omnipotent and evil as we all say they are, they would have quietly raised the price of organic and free-range chicken before the Big Food Fight season. Unlike bread, milk, and tea, free-range chicken isn’t a KVI - a known value item - meaning that most people don’t really know how much it costs. Add to this the influx of new converts to free-range chicken - who are expecting to pay more and who want to pay more - and the supermarkets could really have pulled a fast one if they wanted to. It’s all supply and demand. I just hope whoever is supplying the multiples with free-range or organic birds has doubled their prices, too!
I digress. Chicken bagged, I meet Andy in the Spice of Life, and after a quick one we hit catering trade shops Pages, Leon’s and Denny’s – where this chopping board made me laugh. Denny’s also has a broader range of knives, including Wushtof, but, like the Poulet de Bresse, they’re a little out of my budget for today. They also have some Henkel knives on sale, but not as cheap as the ones in Selfridges! So it’s back there we go (via Berwick street market for some veg for the chicken) to pick up these two beauties.
All ‘jobs’ being done and a thirst coming on, we march double time to The Grenadier. This pub is hidden somewhere between Victoria and Hyde Park Corner, down a mews that was once for the stable boys and horses but is now for city boys and Lexuses. It’s tiny, but busy, and we squeeze in at the bar with all our stuff and I set about making a dent in the Timothy Taylor. Although it probably offers the usual crisps and nuts, it also offers - at a pound each - wonderful hot, thick pork sausages with a dollop of mustard and ketchup, from an electric casserole on the back of the bar. A few months ago I bemoaned the lack of decent ‘bar food’, and this is what I was talking about: hot, tasty, and cheap. It’s the fantastic combo of a great English beer and English sausage in a proper English pub. Heaven.
We then head to the Nag’s Head in Knightsbridge (I know, it sounds like an oxymoron!) which is another great little pub, although being where it is, the Hugo-and-Saffy count is rather high. We end the night here, and having had a lovely relaxing day bodding about town I head home content… Which is when things start to go wrong.
I get to the front door at 11:45pm, to find I’ve lost my keys. I’m locked out. Bear in mind I’m carrying a Nikon 200mm AF Lens and SB-600 flashgun (boxed), my Nikon D70 camera, a book, two kitchen knives, three potatoes, a bunch of carrots, some tarragon, two onions and a large French chicken. Worse, my phone is flat and it’s starting to rain. All the warmth and colour of the evening drain out of me.
I walk round to a friend’s house, but there’s no one home. On the way back, I pass a closed Lorenzo’s – Crystal Palace’s much-loved traditional trattoria, which has seen the likes of Kelly Brook and Billy Zane grace its tables, and where nothing is too much for the customers. Finishing up for the night, Fabio, the owner, gives me a wave. My frantic gesturing brings him to the door. I’m convinced I’ve left the locking latch of one of my windows and that if I just had a ladder I could get in. There’s a viewing from the estate agent at 11am the next day, and I need to give the place a spit and a polish before then.
‘Sure, I’ve got a ladder,’ he says, and very kindly lends me his 30ft extendable ladder. (How many other restaurant managers would lend you a ladder?) I then spend 45 minutes trying to break in to my own flat. By now it’s starting to look like the start of a Casualty episode - the bit just before the ‘injury’ is sustained. When I realise I’m 14ft up a wet slippery ladder trying to jemmy open a window with a screwdriver, I have a ‘What the hell are you doing?’ moment. At 1am I give up. Cold and wet, I walk back to Lorenzo’s with the ladder, where he gives me a beer – what a guy – and the use of the phone. But my mobile is flat, and nowadays no one knows anyone’s number, do they, apart from your parents’ landline. Then I remember my iPod, which has my contacts synced to it. I’m saved! I ring the friends whose door I buzzed, but although they’re away, I’m friends with their parents, too, who happen to run a B&B in Crystal Palace. Being parents, they’re the sort of people who answer landlines when they ring at 1:30am in the morning, so I turn up at Sue and Tim’s looking like a drowned, muddy rat (with chicken et al). They very kindly grant me the use of their sofa.
In the morning, I collect a set of keys from the estate agent, get a new set cut, then run around manically tidying up for the 11am viewing. At 10:40, they cancel the viewing – bastards! Furthermore, all the window locks were fully locked and I wouldn’t have been able to get in anyway. Thus ended ‘one of those days’ that the Gods see fit to send us once in a while for their sport, and remind you that, in the end, at least you didn’t die. I’ll tell you what I did with the chicken in the next post.
Add comment 13 January, 2008
Hugh part II
Lots more talk about part II of Hugh’s Chicken Run… with the final part coming tonight. There’s a fair amount of debate on the C4 message boards, Hugh’s own site and the BBC Food Message boards.
There was a lot of praise in emails to the channel too:
“Last night’s Chicken Run was superb - a very worthy subject and a very compelling TV programme. Please let me know where to send my licence fee money - you deserve it more than the BBC! “
“Thank you for bringing the plight of the chicken to the homes of millions in the UK.”
“Superb thought-provoking documentary.”
“I would just like to take this opportunity to congratulate Channel 4 for commissioning an excellent and important piece of television programming in the shape of Hugh’s Chicken Run and the Channel Four Food Fight season.”
And finally this, which I think is really fantastic:
“I don’t know if you could show this to Hugh but I would love you to, I have just started watching this program tonight an I am a single mum of 2 and I have to say I would go in my supermarket tomorrow and buy a free range chicken and eggs never again will I buy caged. I also have made my mind up of converting part of my garden for chicken run, I just have to save up 2 get it done. But thank you Hugh and Channel 4 for opening my eyes for me and my kids. WE WOULDN’T TREAT A DOG LIKE THIS SO WHAT’S SO DIFFERENT FROM A CHICKEN. We kill chickens so the least we can do is treat them a lot kinder before we eat them let them feel the breeze and be free NO MORE CAGES!”
You can’t argue with that! There’s been plenty of argument and some good counter viewpoints and supplementary facts provided by Farming Today on Radio 4, however. Anna Hill spoke to various farmers and industry experts about some of the practicalities of various production methods. You can listen to them via iTunes here, here and here.
Nigel Joyce, a large-scale producer of 800,000 birds in Norfolk, vents spleen. Whereas NFU poultry spokesman Charles Bourns thinks the programme will stimulate the industry. Paul Waddington talks about broiler hens actually having a smaller carbon footprint due to their short miserable lives. Mark Williams from the British Egg Industry council points out that if the 18 million hens in cages were switched to free range, we’d need 18 million hectares of land for them to be free range, which is coincidentally the amount of land Argentina used to grow GM crops last year.
The ‘poor’ argument doesn’t hold much water in my book. Like others I think it is possible to shop and eat well on a tight budget in this country, but like everything it takes effort and planning. And isn’t the amount of disposable income spent on food way less than it was in the 50s anyway? According to the Telegraph/uSwitch, the cost of food has risen by 22% in the last ten years, while the gross household income has risen by 55%. Besides, we’re not really talking here about the most vunerable in society, but your average B, C1 and C2 families (to use that awful grading system) that make up a lot of this country. As David Hurst puts it, ‘[Supermarkets] claim they are simply catering for a low-budget market, but I have to dispute this. I cannot afford to dine on fillet steak frequently. I do not have some divine right to dine on fillet steak, so I do not expect to dine on fillet steak. I do not need to eat fillet steak. The same is true of chicken.’
It’s all food for thought. I think people’s habits can change, and quickly too, but they need the right information to make an educated choice along with the right involvement from Government and business. Look at free-range eggs, smoking in public or wearing seat belts - these all changed in a generation. A better informed consumer is a better consumer all round. But at the till people will (quite rightly) vote with their wallets, for better or for worse.
Finally, I rather like this ‘tale of a chicken‘… and the tip of a bit of bread up the jacksy is very interesting. I’ve never seen that before.
1 comment 9 January, 2008
Channel 4’s Food Fight…
…“Contains images of animal slaughter that some viewers may find disturbing,” says the announcer. “That’s rather the point,” I say.
When it’s farming bears for bile in China it’s cruel…

When it’s chickens in the UK, it’s just food.

Hugh Fearnley-Whittingstall kicked off the Food Fight season tonight with Chicken Run and I have to say I rather enjoyed it (though it’s still TV, so can we really trust it or was the whole thing planned out, shot, and edited months ago? - of course it was, mwhahahah!).
For me the interesting part wasn’t the intensive vs free-range experiment, as we probably all know how that’ll turn out, but the ‘rough side of town’ experiment as Hugh described it. Now, my old man lives in the West Country, as did I for some of my childhood years. That’s how I know that, unlike the North, it’s not a region normally associated with making-ends-meet poverty. Devon, Dorset and Cornwall are all about the English Riviera, tourism and summer holidays, so I found it interesting that Hugh went to Axminster’s Millwey Estate to see the very sort of people who buy Tesco’s 2-for-£5 chickens.
Furthermore, letting Haley and the other single parent families say ‘I’d like to see him live on my budget’ to camera was an interesting move. And a valid one, as telling ‘the poor’ what and how they should eat has always been a middle-class preoccupation. When Alexis Soyer went to Ireland during the potato famine to set up soup kitchens, can you imagine how the rural Irish peasantry received this Frenchman from London lecturing them on how to cook and eat? Do-er of good deeds or do-gooder?
Of course, the residents of the Millwey estate aren’t that kind of poor. They all have homes and clothes, and Haley doesn’t look like she’s ever gone to bed hungry. But what they do have is a different set of priorities. She summed it up perfectly, however, when she said, “I know they’re raised in sheds and they’ve not much room, but at the end of the day they’re cheap and they taste nice.” Will Hugh succeed in changing their minds? We’ll have to wait till part two tomorrow.
As an aside, it seems Hugh’s thunder has been somewhat stolen today by the Jamie vs Sainsbury’s spat that was on the front page of The Mirror. Despite its outrage, however, the tabloid was quite happy to join forces with Sainsbury’s - the official supermarket of the World Cup - for the redeeming of collected tokens to get a free World Cup video…
People have criticised Jamie in the past for taking King’s shilling, myself included back in the School Dinners days. But Oliver, like many others, probably wants to try and work with big businesses to change them from within. (And let’s face it, the food industry isn’t as evil as, say, the arms industry…) Mind you, he did say in the Grocer in 2003: ‘Working with Sainsbury’s has given me the opportunity to influence the food choices of millions of peoples.” Hmmm.
Like many other TV personalities, Jamie Oliver is a businessman now. The multiples now stock his products, along with Ainsley’s cous-cous and, um, Barry Norman’s pickled onions, and that’s in addition to the products that celebrity chefs endorse. Ramsay does Gordon’s Gin, and Rhodes, Harriott and Worrall Thompson do Fairy. Now there’s nothing wrong with endorsing products or trying to flog them; that’s capitalism, right? It’s fair game, as long as it’s not greenwashing, where big business tries to look all cozy and homely. In this murky corner of the food industry, Green and Blacks was sold to Cadbury’s, Seeds of Change was bought by Mars, and McDonald’s bought a stake in Pret a Manger. The list goes on. Are these companies really trying to evolve their businesses away from what society now considers somehow wrong, or are they just hedging their bets? I guess the answer depends on which side of the fence you’re on. For me, perhaps one of the best insights on the subject is on the UK DVD extras for Morgan Spurlock’s ‘Super Size Me’, where says of the fast-food industry, “These aren’t bad men. They’re businessmen’, in that they give us what we say we want. If enough people demand change, we’ll get it.
But back to the Food Fight season. I’m looking forward to Jamie’s Fowl Dinners. If this season achieves anything, it’s moving food TV away from ‘cooking as the new rock-n-roll celebrity chef lifestyle crap’ of the late 1990s and more towards food reportage. Which is one of the aims of this very project… Hiya, fellas!
1 comment 7 January, 2008













